Everton
were overwhelmed with the response to the recently released
pink replica shirts. 1,000 of the specially commissioned shirts
were sold within a day with a donation of each purchase being
donated to the Breast Cancer Campaign.
The
pink shirts were part of Everton’s second annual Ladies Day
in October 2007, which raised over £10,000 for breast
cancer awareness.
A
small number of the shirts were commissioned to support the
event along with a series of other special events throughout
October.
Since
Ladies Day, the pink shirt gained an unprecedented amount of
interest and with that in mind the Premier League gave permission
to sell the shirts.
Following
the successful launch of the pick shirts, the Club is investigating
the possibility of releasing a further batch of pink shirts
at a later date.
